Introduction
Services Overview
Strategy
Copywriting
Pitches & Presentations
Contact Us
Experience
Clients and Case Studies
Personal Profile

Personal profile

Andy Criddle has 25 years experience as a communication specialist, including

- client side strategic marketing (at director level),
- copywriting and creative direction within agencies,
- strategic marketing communications and internal communications consultancy.

Andy has worked with a number of creative, marketing and advertising agencies. This has included working as a copy based Creative Director, an Account Director and a marketing and communication strategist. With Words & Strategy, Andy has overseen all of the companies work for a broad range of partner agencies and client companies large and small. The company has advised and supported these clients on a diverse spectrum of strategic, marketing and communication issues as well as creating and managing written content for business communications, including: -

  • Advertising
  • Sales literature
  • Web based communications
  • Internal communication
  • Branding & brand development
  • Communications strategy
  • Marketing strategy
  • Marketing communications planning
  • Events and presentations
  • Tactical programmes and promotions
  • Communication management for one-off campaigns and individual projects.