Personal profile
Andy Criddle has 25 years experience as a communication specialist, including
- client side strategic marketing (at director level),
- copywriting and creative direction within agencies,
- strategic marketing communications and internal communications consultancy.
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Andy has worked with a number of creative, marketing and advertising agencies. This has included working as a copy based Creative Director, an Account Director and a marketing and communication strategist. With Words & Strategy, Andy has overseen all of the companies work for a broad range of partner agencies and client companies large and small. The company has advised and supported these clients on a diverse spectrum of strategic, marketing and communication issues as well as creating and managing written content for business communications, including: -
- Advertising
- Sales literature
- Web based communications
- Internal communication
- Branding & brand development
- Communications strategy
- Marketing strategy
- Marketing communications planning
- Events and presentations
- Tactical programmes and promotions
- Communication management for one-off campaigns and individual projects.
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