Web & Digital
Marketing Strategy
First of all lets clarify what we are talking about here. Digital marketing, web marketing, e-marketing or online marketing, they are all one and the same thing (such is communication). We prefer to call it digital marketing so we'll use that term from here on.
Whichever way you refer to it, we can help you to develop a strategic plan to manage and exploit the marketing opportunities available across all the digital channels including websites, mobile devices and social networking. We will help you use these channels to reach your customer base, create awareness of your brand and sell your goods or services; and we will help you use these channels cheaply and effectively, whatever your business model.
In the digital world, the basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. We use our expertise in traditional marketing methods, such as advertising, printed literature and direct mail, and combine this with our knowledge of the new digital marketing tools. It means we can integrate digital marketing into the overall marketing mix; but we can also develop stand alone digital marketing plans where appropriate.
We can create digital marketing plans for businesses of any size or type; giving you access to local or mass markets at an affordable price and in precisely targeted and very personal ways. The benefits of our digital marketing plans include:
- Market reach - helping you find new markets and potentially global audiences
- Lower cost - with planned digital campaign that target and reach your customers at a much lower cost than traditional marketing methods
- Measurable ROI - with web analytics and other online tools we can measure the effectiveness of your campaigns and your ROI
- More Personalised - by helping you to create and build an online customer database you can deliver targeted online offers and better manage your CRM
- Social Media - where appropriate we can plan your social media presence and help you manage it to build customer loyalty and reputation
- Improved conversion rates - we can plan to improve your website success and improve online sales conversion
Our plans include
- Identifying and segmenting your target audience - profiling your targets and ranking them in order of importance
- Competitor review - profiling your competitors and marketplace
- Defining objectives - taking your business objectives and defining what digital marketing can do to help you achieve these.
- Strategic and tactical planning - creating an overall strategy and adding the detailed tactical options needed to implement it (including how it fits into an overall marketing strategy)
- Identifying potential quick wins.
- Budgetting - careful budgeting to manage costs and ROI
- Measuring results - and reviewing plans accordingly
A variety of digital channels & tactics may be considered for your business depending on your business objectives & customers; including:
- Online Display Advertising
- E-mail Marketing Campaigns
- Pay-Per-Click Advertising (PPC)
- Online Public Relations
- Search Engine Optimization (SEO)
- Affiliate Marketing
- Social Media Marketing (SMM)
- Blogging
- Video marketing
- Local search marketing
- Web site development
- Online content development
- Forums / Webinars / Podcasts etc.
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My Green Lunch Box
We developed the marketing plans for the launch of this new e-commerce business
selling sandwich delivery to the desktop. the plans included local promotions,
web marketing (incl. email campaigns) and partner marketing programmes.
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