Viral marketing is exciting and exasperating at the same time. You usually need great content, brilliantly executed – and we can help you with that. But you also rely on independent and influential people talking about it in the right places, including Social Networks such as Twitter, Facebook, or YouTube. Alternatively you need to create something that is so compelling, everyone wants to pass it on to their friends and work colleagues. Even though we can influence this, it is not a controllable channel and the ROI is not easy to measure. But when it works… it really works!
Viral marketing content will usually need to include audio and video, interactive games or a really great offer developed specifically to appeal to your target audience. It will be targeted at channels such as YouTube, audio sites including podcasts and online radio using virals and webcasting. We can help you create viral video content that engages and excites the individuals with Social Networking Potential (SNP) to help it go viral.
Video is also important in its own right - for web sites as well as viral marketing. We live in a video world and it is most people’s medium of choice. Adding video to a web site can make the site more engaging and your messages more compelling. It will add interest and value to your site and improve its search engine rankings. Our video production partners have many years experience in corporate video production and 3D animation for the web.
Click here to contact us for more information or to discuss viral marketing and/or video production for your web site.
Useful Hints & Tips
Adding good video content to your web site or viral marketing makes a big difference to how engaging and compelling your message becomes. It also helps search engine rankings, attracts visitors and gets you talked about
Whitbread - Going for Gold
As this video shows, a key successes of this award winning sales incentive
programme was that it was so well communicated and really engaged team members.
Premier Inn Team Members at Southport explain why it worked so well for them
and the video helped to spread the word to new staff on induction.
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A partnership way beyond just words & images
Digital
Good digital marketing can sell your business online
and drive customers
to your web site.
To succeed,
it needs a partnership
between traditional marketing skills & creative use of the latest online & digital technologies.
