Strategic Marketing

Our principal partner (Andy Criddle) has advised major brands and divisions of large corporate businesses, helping them to develop marketing plans covering all aspects of the marketing mix. He draws on extensive corporate marketing experience at director level as well as many years as a consultant. Andy also has significant experience in small business marketing and B2B marketing.

Andy’s expertise has been central to our delivery of marketing strategies for clients of all types and sizes. However, we're not just advisors; we have the hands-on ability, project management skills and creative production capabilities to implement marketing plans from start to finish.

There are numerous SME clients for whom we have not only created their marketing strategy but also managed and delivered all the marketing communications support they needed – sometime supplementing in-house resources to help them manage their marketing programmes and sometimes simply providing the creative marketing agency services necessary to deliver effective marketing communications.

Our strategy is based on many years of experience in all aspect of marketing and in recent years digital and online marketing have become more and more important elements of the marketing mix. As a result we advise clients on web marketing strategy, web planning and e-commerce - find out more about these services by clicking here.

If you would like to find out more about any of our strategic marketing services or how we use our strategic marketing expertise to add value to our web and design agency services then click here.

Terrapin
We developed a marketing strategy to relaunch this company as part of a
rebranding programme. The strategy included re-positioning and re-establishing
the brand which had gone into decline and featured individual marketing plans
for each of its traditional and target market sectors - incl.
Healthcare, Education, Commercial Offices and Hotels.

a partnership of the very best in web site development, graphic design, digital marketing, strategy & copywriting for corporate, marketing & internal communications

Areas covered (Counties) - Hertfordshire, Bedfordshire, Buckinghamshire, Oxfordshire, Middlesex, Essex, Surrey, Berkshire, Northamptonshire, Cambridgeshire. Warwickshire and Wiltshire.
Areas covered (Towns) - Hemel Hempstead, Watford, St. Albans, Aylesbury, High Wycombe, Oxford, Luton, Leighton Buzzard, Milton Keynes, Tring, Dunstable, Bedford, Cambridge, Harrow, Reading, Slough, Marlow, Maidenhead, Beaconsfield, Buckingham, Hatfield, Amersham, Welwyn, Hertford, Chesham, Hitchin, Uxbridge, Bicester, Banbury, Wendover, Berkhamsted and London
Areas covered (Regions) - Chiltrens, South East England, Home Counties, North London, South Midlands, M1, M25, M4, M40, Dacorum, West Herts.
Services provided: graphic design, web site design, design for print, copywriting including search engine optimised web copy, web site development and web content develoment, marketing strategy including digital and internet marketing, communications strategy, communications project management, event management, video production, sales presentations, exhibitions design, brochure design, logo design, branding and corporate identity, brand development, business to buainess marketing (b2b), google adwords services, online marketing, email marketing, e-business, direct marketing, social media marketing, small business and SME marketing, sports marketing, marketing consultants / marketing consultancy,, internal communications, staff communications programmes, employee engagement, culture change, remuneration & benfits communication, flexible benefits programmes and Search Engine Optimisation (SEO) services.

t: 01442 824184
e: inbox@words-images.co.uk

A partnership way beyond just words & images

Strategy

Experience in traditional marketing and internal communication strategy, combined with knowledge of the latest digital marketing technologies, means we can advise, plan, implement and deliver more advanced communications strategies.

Technology

Strategic Marketing