Environmental Marketing
& Green Engagement
We provide expertise in all aspects of Green Marketing. We help clients to adopt more sustainable marketing methods, attract new green customers, improve positive brand awareness and reputation, and enhance the perceived value and benefits delivered by their products and services.
We have the specialist environmental knowledge needed to deliver the following support for our clients:
- Reviewing marketing strategy to incorporate green thinking
- Reviewing marketing channels and processes to adopt greener methods
- Establishing customers’ green attitudes and perceptions
- Identifying and anticipating new green market opportunities
- Empowering and reassuring customers to improve retention and brand loyalty
- Managing green messages to maximise brand awareness and reputation
- Reviewing pricing impact / opportunities to increase margin through green value
- Introducing green marketing communication programmes
- Establishing green credentials and evidence to validate green claims
- Green brand design and sustainable product development
- Sustainable marketing communications and collaterals production
Click here to be greener in your marketing and find out how to take advantage of the fast growing opportunities available in the green market.
What is Green Marketing?
Green Marketing encompasses:
- identifying and reaching new green customers (opening up additional markets by attracting buyers who are actively seeking greener options)
- undertaking marketing activities in a sustainable way (using green marketing methods, channels and collaterals)
- leveraging green business practices to enhance a company or brand’s reputation and CSER (e.g. exploiting promotional and publicity opportunities from environmental practices and policies)
- leveraging the green attributes of a product or service to make it more desirable, and improve its perceived value and the benefits it delivers for customers / community
- developing green products and services
- anticipating and satisfying the environmentally responsible needs of customers and society
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E-advantage & The Green Edge Group
We helped both these organisations to establish their green value propositions
& to develop their environmental marketing and communications plans.
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