E-mail Marketing Campaigns

Email marketing is one of the most cost-effective elements of any digital marketing strategy. It is an immediate and interactive way to build relationships with customers. Email campaigns can generate leads and create sales - but, if handled badly, email marketing can also damage brand reputations and customer relationships.

We can create individual emails or ongoing e-mail marketing campaigns. We can advise on applications to help you manage the process or build functionality into your web site to do it for you.

We can help you target  different market segments with tailored emails, to ensure your email marketing campaigns are engaging and relevant. We can test different copy and creative treatments and develop e-campaigns based on proven results. We’ll track responses & monitor results including how they perform against your objectives.

We can provide registration functions and CRM management in your web site. And creatively, we will use our years of experience in traditional direct mail, combined with a detailed understanding of email techniques, to write and design e-mails that are appealing, impactful and get results.

For example, did you know that:

• Emails which use personalised subject lines and messages are more likely to be opened 
• Recipients of B2C email prefer to open on Fridays (31%) and Wednesdays (26%)
  
• ‘From line’ content is much more important than the  ‘Subject Line’ content in compelling recipients to open an email (66% as compared to 29%)
• Over 40% of recipients dont interact because of security fears

Click here to call us (or even e-mail us) about using email marketing to grow your business.

Useful Hints & Tips

An interactive e-mail marketing strategy can be highly engaging and produce immediate results. Integrating it with web site registration and CRM can also help build loyalty as well as generating sales. But remember the database is critical - so make sure you manage it effectively and use your web site and campaigns to constantly clean and verify your lists.