Copy Writing &
Sales Messaging

With more than 25 years communications experience, we understand how to manage the message; so that it is not just understood but also elicits the desired response.

We understand how words can be used to attract attention, evoke emotions and create desire. Our copywriting can reassure and convince, speak with an appropriate  tone of voice; and it works in partnership with imagery to ensure that the communication is as effective as possible.

Our copywriters have written copy for almost every type of sales and marketing medium; for advertising, sales brochures and direct mail; for sales presentations and newsletters; and for internal employee communications and intranets. We have created the tone of voice for brands and unique copy styles for creative campaigns. We have translated technical jargon into plain English and written detailed business proposals that are unequivocal. We have turned complex propositions into effective sales messages with compelling benefits.

We have developed an approach to sales messaging that creates a library of core benefit focused copywriting for our clients. This library can inform and guide all sales and marketing communication - making copy easier and cheaper to create thereafter, as well as ensuring consistency of message.

In the last few years we have become experts in writing search engine optimised copy for web sites and understand the different approach required for web site copywriting and digital media such as emails.

Most important of all we understand communication. So that even though we can be highly creative in the way we help you communicate, we will always ensure it is simple, clear and consistent. 

For more information about our copy writing services for web sites, marketing & internal communication, click here. 

Useful Hints & Tips

Writing search engine optimised copy can significantly improve search engine ranking. However if it is not well written and fails to make the sale effectively then it will be detrimental to web site performance and 'turn-off' your site visitors. The proven principles of good selling copy still apply to the web so remember the A.I.D.C.A principles on every web page:

A - grab Attenton
I - arouse Interest
D - build Desire
C - make it Convincing
A - call to Action