Web site content & structure

We help our web clients to plan & structure their site to ensure it is easy for visitors to navigate & use. We also ensure it has the right content to maximise its search engine optimisation (SEO) & achieve the required response from visitors.

This often includes helping clients to ensure they have the right mix of content & functionality to make their site interesting, engaging & valuable to visitors. It can also mean helping clients set their web goals & to see the site as part of an overall web marketing strategy – for example finding ways to get links from other sites (back linking) & driving traffic to the site.

We can help clients to develop their physical content including optimised web copy & graphics, photography & video, blogs & newsletters etc.

To ensure continuous improvement, we use web analytics to monitor a site’s effectiveness and see exactly where and why people might be leaving it before they buy, subscribe or enquire. We suggest ways to stop visitors and potential sales from leaking away from your site to ensure you make the most of every visit to your site

Click here to contact us for more information or to discuss the content & structure of your web site.

Useful Hints & Tips

To be effective, a site needs clear goals. The right content & structure can then be developed to guide visitors around the site & achieve your business objectives.  You can set up your web goals on Google and benchmark your site analytics and performance against those goals.

 
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Bedfordia Group
corporate web site for group of companies
covering automotive, farming, property & eco-technologies

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a partnership of the very best in web site development, graphic design, digital marketing, strategy & copywriting for corporate, marketing & internal communications
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A partnership way beyond just words & images

Style

Making a web site
look great is only
half the job.
It also needs to be
easy for users to navigate, have great content and,
most importantly,
be easy for search engines to find.
We design & build with all this in mind.

Content   


t: 01442 824184
e: inbox@words-images.co.uk