Branding, Rebranding
and Brand Development

For us, branding starts with a value proposition. It represents something that delivers value to customers. So, as any good branding agency should, we start by ensuring that there is a clear and common understanding of what a brand represents and the value it promises.

Where needed we will help clients to define and articulate the value proposition for their brand – which might include taking advantage of our branding workshops. It can include simply defining your value proposition or it can involve establishing your brand personality, brand essence, brand positioning and customer profiling.

 

These definitions of a brand also serve as a benchmark and driver for our brand design. They establish whether an existing brand identity is appropriate or how it may need to change or evolve. It guides the creation of branding strategies, new brands and how they will be brought to life - not just visually but also through brand development and brand marketing.

 

We have helped large organisations to define & articulate brand propositions, and then design new brands & corporate identities. We have also worked with smaller organisations, applying the same basic principles to simple logo design and the creation of identities for individual products, programmes and campaigns. These include:

  • Bedfordia Group
  • Biogen
  • Clinovia
  • Energis
  • GlaxoSmithKline
  • My Green Lunch Box
  • Solvenda
  • Terrapin
  • The Corporate IT Forum
  • GMAC
  • Vio worldwide
  • Whitbread
  • With One Voice

Click here to contact us about our branding agency service or to discuss your specific brand development needs.

Useful Hints & Tips

When considering your brand, start with the  basic brand management questions:

- What do you do and how do you do it?
- What sets you apart (your competitive advantage)?
- Who is it for (who are your customers)?
- Who are you (what is your personality)?

...and perhaps most importantly...
- Can you consistently deliver your brand promise and provide evidence to prove it?

 
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Terrapin
The rebranding for Terrapin repositioned the company's offsite construction technology
as a more 'intelligent space' solution, while also highlighting its specialism
in certain markets e.g. Education (Learning Space) and Healthcare (Caring Space). 

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a partnership of the very best in web site development, graphic design, digital marketing, strategy & copywriting for corporate, marketing & internal communications

Areas covered (Counties) - Hertfordshire, Bedfordshire, Buckinghamshire, Oxfordshire, Middlesex, Essex, Surrey, Berkshire, Northamptonshire, Cambridgeshire. Warwickshire and Wiltshire.
Areas covered (Towns) - Hemel Hempstead, Watford, St. Albans, Aylesbury, High Wycombe, Oxford, Luton, Leighton Buzzard, Milton Keynes, Tring, Dunstable, Bedford, Cambridge, Harrow, Reading, Slough, Marlow, Maidenhead, Beaconsfield, Buckingham, Hatfield, Amersham, Welwyn, Hertford, Chesham, Hitchin, Uxbridge, Bicester, Banbury, Wendover, Berkhamsted and London
Areas covered (Regions) - Chiltrens, South East England, Home Counties, North London, South Midlands, M1, M25, M4, M40, Dacorum, West Herts.
Services provided: graphic design, web site design, design for print, copywriting including search engine optimised web copy, web site development and web content develoment, marketing strategy including digital and internet marketing, communications strategy, communications project management, event management, video production, sales presentations, exhibitions design, brochure design, logo design, branding and corporate identity, brand development, business to buainess marketing (b2b),  google adwords services, online marketing, email marketing, e-business, direct marketing, social media marketing, small business and SME marketing, sports marketing, marketing consultants / marketing consultancy,, internal communications, staff communications programmes, employee engagement, culture change, remuneration & benfits communication, flexible benefits programmes and Search Engine Optimisation (SEO) services.

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t: 01442 824184
e: inbox@words-images.co.uk


 
   
 

   

A partnership way beyond just words & images

Brand

It's not just brands that need a value proposition. Every product or service, every business,
every sales or marketing campaign
should communicate
the value it promises to
deliver to its customers
or target audience.

Value   

 Branding & Brand Development
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