Workshops for the Development of Brand & Value Propositions 

Our brand workshops help organisations to establish a clear and common understanding of their business or brand proposition. They also explore fundamental questions about the business and its strategic direction - questions such as how it is perceived, the benefits it delivers for customers, and how it can prove its competitive advantage.

We’ve run workshops for small business teams and at board level for large corporates. We have facilitated workshops for brand marketing, HR  and CRM teams, to help define the core messages that underpin a specific marketing campaign or internal communications programme.

When we run a workshop, it is not uncommon at the outset to find that managers and even board members will define the company's value proposition in strikingly different ways. However, identifying this, invariably stimulates a valuable debate and a clearer, shared vision of the business - making it a valuable and stimulating exercise for a business leadership team.

Our workshops also bring clarity to complex propositions that are proving difficult to articulate; and they create a valuable benchmark against which all future communications can be reviewed and tested.

We use proven facilitation processes that have been refined over many years. However we always structure and design each workshop based on the needs and circumstances of the individual client.

We have run workshops for many companies, large and small, including:
- Bedfordia Group
- Biogen
- Clinovia Healthcare
- GlaxoSmithKline
- GMAC International Insurance
- Green Edge Group
- Hotmouse
- My Green Lunch Box
- Premier Inn
- Solvenda
- SIP
- Terrapin
- The Corporate IT Forum

Click here to find out more about our brand and value proposition workshops or for examples of value propositions that we have helped to define. 

Useful Hints & Tips

To find out if your value proposition is clear and commonly understood, ask your executive management team and a representative sample of your staff to define it unprompted in one sentence. Then compare the results. If they're not consistent, it's time to take stock.